MICHAEL
MCCRAY
Website Design & Digital Solutions
I help small businesses and brands build clean, modern websites, landing pages, ecommerce stores, and AI-powered tools that look professional and help turn visitors into customers.
Featured Work
A selection of projects across ecommerce, lead generation, SaaS, and software.
PawCaptain
Coastal Lifestyle Ecommerce Brand
PawCaptain is a coastal-inspired ecommerce brand built for dog owners who love beach life, boating, Charleston culture, and spending time with their pets. The brand combines custom-designed dog bandanas, matching apparel, pet placemats, dog beds, and lifestyle products into a cohesive shopping experience centered around the idea of "matching sets for you and your pup."
The project was built from concept to launch — including branding, product strategy, store design, merchandising, conversion-focused layout decisions, collection organization, promotional campaigns, and visual storytelling.
Project Highlights
Brand Positioning
Created a unique coastal dog lifestyle brand inspired by Charleston, SC and life with dogs.
Product Strategy
Developed coordinated product collections: matching bandanas & apparel, pet placemats, dog beds, and lifestyle accessories.
Conversion Design
Built promotional offers, featured collections, trust-building sections, and product merchandising designed to increase engagement and purchases.
Customer Experience
Designed clear navigation, collection discovery, matching-set shopping flows, and a cohesive visual experience across the store.
Mission & Storytelling
"Paws For A Cause" initiative and supporting brand content to give the store a stronger emotional connection beyond products.
Work Included
- —Shopify ecommerce store development
- —Coastal lifestyle brand creation
- —Product collection architecture
- —Matching product ecosystem strategy
- —Homepage conversion optimization
- —Lifestyle imagery integration
- —Promotional offer implementation
- —Trust-building content sections
- —Mobile-first shopping experience
- —Mission-driven brand storytelling
Coastal Dog Weekend
Organic Traffic & Content Marketing Ecosystem
A companion content platform built to grow the PawCaptain brand through organic search, lifestyle guides, beach checklists, matching-look inspiration, and curated product recommendations — all designed to attract dog owners and funnel them into the store.
Work Included
- —Website strategy
- —SEO planning
- —Content architecture
- —User experience design
- —Brand ecosystem development
- —Conversion funnel planning
- —Resource creation
- —Content marketing strategy
RoofHelpSC
A local roofing lead-generation website designed to help homeowners find roof repair and emergency roofing help in South Carolina.
Work Included
- —Local SEO page strategy
- —Service-page structure
- —Lead capture forms
- —Mobile-first layout
- —Trust-focused copy
SiteScriptKit
An AI-powered website audit and marketing platform concept for helping businesses improve copy, calls-to-action, and marketing campaigns.
Work Included
- —SaaS concept planning
- —Homepage strategy
- —AI workflow planning
- —UX direction
- —Feature positioning
MiniSector
A custom sim-racing software project focused on telemetry, setup tuning, overlays, and driver coaching tools.
Work Included
- —App UI planning
- —Feature development direction
- —Telemetry tools strategy
- —Brand direction
- —Software product strategy
Turtle Time Trials
A fun turtle-racing concept website designed around time trials, speed, competition, and playful branding. Built to be memorable, lighthearted, and easy to understand right away.
Work Included
- —Website concept planning
- —Brand direction
- —Homepage layout
- —Fun visual identity
- —Interactive experience planning
- —Domain & project positioning
RigTidy
A cable management product landing page and one-product store designed to convert visitors into buyers with a clean, focused layout.
Work Included
- —One-product store design
- —Landing page copy
- —Conversion layout
- —Mobile-first build
- —Brand messaging
Featured Software
& SaaS Projects
Beyond websites — apps, platforms, and digital products built around real product thinking, UX strategy, and scalable concepts.
Screenshots show the Perfect Sector desktop application — the core software platform for sim racing performance.
Perfect Sector
Sim Racing Performance Platform
Perfect Sector is a custom software platform built for competitive sim racers. The platform focuses on telemetry analysis, setup tuning, performance tracking, driver coaching concepts, and racing improvement tools.
While MiniSector.online acts as the public-facing gateway and onboarding experience, the core project extends into custom software tools focused on telemetry, tuning, driver development, overlays, and performance analysis. This project demonstrates experience in software product development, UX design, product strategy, feature planning, and technical architecture beyond traditional website creation.
Key Features
- —Telemetry analysis tools
- —Setup tuning workflows
- —Driver coaching concepts
- —Performance tracking
- —Sim racing software architecture
- —Product strategy & UI/UX design
SiteScriptKit
AI-powered website audit and marketing platform concept for improving website copy, CTAs, and marketing campaigns. Diagnoses why visitors aren't converting and delivers actionable fixes.
Key Features
- —AI-powered website audit engine
- —Lead leak diagnosis & fix kit
- —CTA and headline scoring
- —Campaign copy generation
- —Multi-step quiz lead funnel
Turtle Time Trials
Playful interactive racing-themed web app built around turtle time trials, community leaderboards, and conservation impact. Proves that memorable branding and strong product thinking work at any scale.
Key Features
- —Event discovery & leaderboards
- —Turtle profile & stats tracking
- —Fantasy prediction leagues
- —Conservation adoption feature
- —Community-first product design
What I Build
Small Business Websites
Landing Pages
Shopify Stores
Website Audits
SEO Page Planning
AI Tools & Automation
Custom Web Applications
Copywriting & Brand Messaging
Why Work
With Me
I focus on building websites that are clear, useful, and easy for real customers to understand. My goal is not just to make something look good, but to help the business explain what it does, build trust quickly, and give visitors a clear next step.
The Process
Discover
We talk through your business, goals, audience, and what the website needs to do.
Plan
I map out the pages, message, structure, and best path for visitors to follow.
Build
I create the website with clean design, mobile-friendly sections, and conversion-focused copy.
Launch
We review, polish, publish, and make sure everything is ready for customers.
Why I Do
This
I've always been fascinated by the idea that a single website can completely change the trajectory of a business.
A great website builds trust, answers questions, generates leads, and helps customers feel confident enough to take the next step. Unfortunately, many businesses still struggle with websites that are confusing, outdated, or don't clearly communicate their value.
That's where I come in.
I help businesses create websites, online stores, and digital tools that are clean, professional, and focused on real-world results. My goal isn't just to make something look good. It's to help businesses tell their story, connect with customers, and create opportunities for growth.
Every project starts with understanding the business first, then building a solution that fits the people it's meant to serve.
Let's Build SomethingClear & Professional
Have a website idea or need help improving your current site? Send a message and I'll get back to you.